"Sustainability ain't gonna last forever" / the opportunities in behavioural change at internet Business blog. The part of the title in quote marks above is a direct quotation from a corporate executive faced with looking at what sustainable business meant for their company.
In other words, despite the paradoxical nature of the statement, sustainable business is a fad that will go away soon.
How wrong that executive was, and is.
Sustainable business used to be about license to operate,
Ari Love Birds
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