How never to respond to environmental campaigners: Five lessons from APP/Solaris at internet Business blog. I could paraphrase this article into a blog post, but it's best if you just click here and read it for yourself.
It's about our old friends Asia Pulp and Paper (their Australian arm, Solaris to be exact), and responses to a Greenpeace campaign.
The article above is short, punchy and well, contains some very salient lessons for corporate communicators, public relations and, well, just
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