How to Speak American: Building Brands in the New Heartland by Paul Jankowski - Book review at internet Business blog.
How to Speak American
Building Brands in the New Heartland
By: Paul Jankowski
Published: April 27, 2011
Format: Paperback, 192 pages
ISBN-10: 0615453910
ISBN-13: 978-0615453910
Publisher: ABS Publishing
"From what I've seen,most marketers don't understand the Heartland. At all.The have wasted time and resources, and the results delivered, no matter how
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