Understanding Sponsored Search by Jim Jansen - Book review at internet Business blog.
Understanding Sponsored Search
Core Elements of Keyword Advertising
By: Jim Jansen
Published: July 25, 2011
Format: Paperback, 304 pages
ISBN-10: 1107628369
ISBN-13: 978-1107628366
Publisher: Cambridge University Press
"Sponsored search is the process in which advertisers pay to have their advertisements appear on a search engine results page in response to a query from a searcher. In
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