The Social Customer by Adam Metz - Book review info

The Social Customer by Adam Metz - Book review at internet Business blog. The Social CustomerHow Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and FollowersBy: Adam MetzPublished: August 16, 2011Format: Hardcover, 304 pagesISBN-10: 0071759182ISBN-13: 978-0071759182Publisher: McGraw-Hill"A social object is something that people look at, discuss, and pass from person to person, putting their own stamp on it",writes Vice-President of Business Development at Metz

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